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The ‘aesthetic’ label is important here, since there are theories that our ancient caveman and woman ancestors did what they could to get rid of their body hair, but that was for a legitimate reason: it was one less thing for an enemy to grab them by.
Double the sales overnight
We know that money talks. In this particular case, women with hairy legs or armpits could take a walk. In more modern times, it was razor manufacturer Gillette that realized selling their products to women could double their sales overnight.
That’s when the marketing departments stepped in, and by the early 1900s women were being told that hair in certain places on their body made them undesirable and unappealing. The rest, as we now know, is hair-free history.
Women have been victimized by nonsensical social standards for centuries. Through strategic marketing strategies, young girls are fed unrealistic images of what defines beauty.
Way, way, back in the day
In the early 90’s women sought out to be severely thin; often starving themselves in the process. Now, modern women spend thousands of dollars on plastic surgery annually to create a curvy, more robust appearance.
What’s the connecting factor between these two extremes? Advertising. Dating back to 3,000 B.C. ancient Egyptians depicted the ideal standard of beauty through primitive paintings grazing the now, ruined walls.